3.12 Ethical agreements should be formulated
Lif works closely with a number of organisations and authorities. The mutual cooperation is based on openness and trust, and as far as possible the terms on which it is conducted are laid down in writing.
Cooperation between the medical profession and patient organisations, for example, is essential if new and more effective medicines are to be developed. Cooperation is also essential to ensure that use of existing drug therapies is incorporated into the treatment of patients in the best possible way.
Therefore Lif wishes to enter into ethical agreements with all involved parties, and thereby ensure that no doubt arises as to their mutual independence. Lif has signed agreements with the Danish Medical Association and the Danish Pharmaceutical Association, and has drawn up a set of internal guidelines for member companies’ relations with patient organisations.
Lif supports a competent and independent self-regulation, controlled by The Danish Board of Drug
Advertising as far as the industry's compliance with the agreements is concerned.
Lif believes:
- that cooperation should always be conducted in such a way that all possibility of pressure or dependency is excluded,
- that non-compliance reprimanded by the Danish Board of Drug Advertising should be made public.
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